Park managers would be encouraged to offer packages that attract big corporate donors, including Ã¢â‚¬â€œ
Liberalized naming rights for trails, benches, rooms and other facilities (but not parks themselves), as well as display of logos and slogans on park literature, computer screens, and plaques; Exclusive media advertising rights to the official NPS Arrowhead symbol, the term Ã¢â‚¬Å“Proud PartnerÃ¢â‚¬Â of the National Park Service and the use of uniformed park employees in ads; and Flexibility to negotiate customized recognition deals that Ã¢â‚¬Å“meet the needs of individual donors.Ã¢â‚¬ÂThe plan jettisons bans against accepting or soliciting donations from vendors, concessionaires, permittees and others doing business with a park. Alcohol, tobacco and even gambling companies would also be eligible park sponsors. The only up-front review of major gifts would be a subjective Ã¢â‚¬Å“totality of circumstancesÃ¢â‚¬Â test applied by top officials to determine whether the donation is Ã¢â‚¬Å“appropriate.Ã¢â‚¬Â
The NPS is proposing guidelines that would trails to be renamed by sponsors according to Public Employees for Environmental Responsibility.